Dos Equis Aprés Ski
Dos Equis Aprés Ski was a multi-mountain experiential program designed to reimagine the traditional aprés ski experience for America's "Most Interesting" brand.
Guests were prompted to sample bizarre delicacies inside a custom-fabricated 20-foot yurt, home of a Dos Equis mountain traveler with a legendary back-story of arctic exploration that linked back to the Most Interesting Man himself.
The tasting gave guests the opportunity to embrace their “more interesting” culinary side and take home one-of-a-kind social capital.
Activating in over 14 of the largest ski markets in the country, Dos Equis Aprés Ski engaged with over 20,000 core adventure consumers and had over 100,000 impressions.
Creative Director: Allison Rosenwinkel
Associate Creative Director: Chri Romero
Production: Dynamic Productions
