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Brother Life Labels

Brother wanted to expand their labelmaker and label tape line of business to include the busy millennial parent. We decided to inspire this new audience to dream different use cases for having a label maker around.

Some executions showed how to take the raw reality of everyday chaos and turn it into something more organized. And some just showed that you can have moments of fun with a label maker by your side.

Creative Director: Chri Romero

Associate Creative Director: Kelsie Clegg 

Copywriter: Jen McDonald

Photographer: Talia Green

Producer: Amber Benson

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