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Dos Equis Masquerade 

In the heart of New York City, the Dos Equis Masquerade occupied an abandoned bank vault along the historic cobblestone alleys of Wall Street. The industrial bare bones of a once-bustling institution was the foundation for a juxtaposition of urban decay and surreal modernism.

Throughout the night, consumers were invited to unexpected corners beyond the grandiose, decorated ballroom where wildly immersive experiences awaited.

With 1,600 guests in attendance and over 8,000 beers consumed, we combined the persona of Dos Equis’ Most Interesting Man with an unexpected dramatic spin on the traditional masquerade ball.

Creative Director: Emil Czarnowski

Associate Creative Director: Chri Romero

Senior Designer: Lucas Benarroch

Producer: Askia Bing

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