Dos Equis Luna Rising
The Dos Equis Luna Rising late night parties were multi-city underground variety shows inspired by the mystery, frenzy and possibilities ignited by the light of the full moon. A cryptic video invited guests to an intimate 200-person-per-market experience encouraging uninhibited exploration. Invitees were taken outside of their comfort zone and into a collection of exotic, immersive performances.
The parties took place in 6 core markets engaging with over 5,000 consumers, sold more than 20,000 beers and created 5 million media impressions for the brand.
Creative Director: Allison Rosenwinkel
Associate Creative Director: Chri Romero
Senior Designer: Felicia Neuhof
Producer: Askia Bing