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Dos Equis Luna Rising 

The Dos Equis Luna Rising late night parties were multi-city underground variety shows inspired by the mystery, frenzy and possibilities ignited by the light of the full moon. A cryptic video invited guests to an intimate 200-person-per-market experience encouraging uninhibited exploration. Invitees were taken outside of their comfort zone and into a collection of exotic, immersive performances. 

The parties took place in 6 core markets engaging with over 5,000 consumers, sold more than 20,000 beers and created 5 million media impressions for the brand. 

Creative Director: Allison Rosenwinkel

Associate Creative Director: Chri Romero

Senior Designer: Felicia Neuhof

Producer: Askia Bing

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