Chateau Ste Michelle Wine Apothecary
To educate media and influencers on the interesting techniques behind wine making, we created a Wine Apothecary for Chateau Ste Michelle. In a hidden corner of downtown LA, an intimate speakeasy-like soiree came to life with unique wine experiences and tasty bites inspired by the Pacific Northwest, home of Chateau Ste Michelle.
Throughout the evening, guests engaged with an aroma expert and sommelier to create their own personalized wine blend. The whimsical setting introduced a new set of media influencers to the Chateau Ste. Michelle brand by blending luxury, exclusivity, and craft.
Creative Director: Chri Romero
Senior Designer: Mar Yama
Producer: Adrienne Ochoa